Since 1926, Reliable Auto Body has been family-owned and community-rooted — restoring vehicles and building trust across the Lehigh Valley for nearly a century.
From a small shop on North 10th Street in Allentown to our modern facility in Whitehall, our story is one of dedication, family, and unwavering commitment to quality.
Lloyd Remington and Louis Schechter founded Reliable Auto Body and Radiator Works at 11 North 10th Street in Allentown, Pennsylvania. From a modest storefront, they built a reputation for honest, dependable collision repair that would endure for generations.
The business relocated to 720 Union Street in Allentown, where it would serve the community for over four decades. Through the Great Depression and World War II, Reliable Auto Body remained a steady presence, repairing vehicles and supporting the local economy.
Ralph Schatz and John B. Ortelli joined the business as members, forming a corporation that would carry the Reliable Auto Body name forward. Their partnership strengthened the shop's commitment to quality craftsmanship and customer trust.
Reliable Auto Body moved to its current home at 965 Sumner Avenue in Whitehall, a purpose-built facility with modern equipment and expanded capacity. John Ortelli's three sons — John Jr., Albert, and Richard — assumed control, continuing the family tradition of excellence.
Louis J. Ortelli, son of John Jr., took over operations of the shop. Under his leadership, Reliable Auto Body continued investing in the latest repair technologies and training, earning certifications from multiple manufacturers and maintaining I-CAR Gold Class status.
George D. Haaf became owner and continues to run the business today with the same dedication to quality, honesty, and community that has defined Reliable Auto Body since its founding. Under George's leadership, the shop has earned seven-time AAA Top Shop recognition.
Led by owner George Haaf, our team combines decades of collision repair expertise with genuine care for every customer who walks through our doors. From the front office to the paint booth, every member of the Reliable Auto Body family takes pride in delivering work that meets the highest standards.
George took the reins in 2018, continuing a tradition of hands-on ownership that has defined this shop since its founding. He is joined by a dedicated group of professionals who keep the operation running smoothly every day.
Plus our skilled collision technicians and painters who bring every repair to perfection.
We believe in giving back to the community that has supported us for nearly 100 years. From charitable donations to local events, Reliable Auto Body is proud to be an active neighbor.
Reliable Auto Body partnered with State Farm to donate a fully repaired 2010 Chrysler Town & Country handicapped-accessible van to a local military family in need. The project brought together our technicians and partners to give back to those who have served our country.
Our team entered the SteelStacks Grand Prix in Bethlehem, building and racing a custom vehicle against other local businesses. After a spirited competition, Reliable Auto Body crossed the finish line in second place — proving our passion for cars extends well beyond the repair bay.
We regularly sponsor and participate in charity golf tournaments with partners like Enterprise and Fred Beans, raising funds for causes that strengthen our community. These events reflect our belief that a great business should be a great neighbor.
Our technicians hold the industry's most respected certifications, ensuring every repair meets factory specifications and the highest safety standards.
The highest training recognition in collision repair
Automotive Service Excellence credentials
Seven-time Top Shop award winner
Factory-trained for Nissan collision repair
Certified repair for the Stellantis family
Authorized KIA collision repair facility
Authorized Hyundai collision repair facility
Whether you need a minor dent repaired or a full collision restoration, our team is ready to help. With nearly 100 years of experience, a lifetime guarantee on every repair, and a genuine commitment to treating you like family, there is no better choice in the Lehigh Valley.